Ninety-four percent. That is the share of purchased Lamborghini vehicles that, according to the company, involve personalization choices, with customers able to select from 400 different shades. It is a staggering figure, one that quietly makes Lamborghini’s bespoke operation not just a nice extra b
Somewhere in Sant’Agata Bolognese, an engineer looked at the Lamborghini Urus, the brand’s best-selling model by a comfortable margin, and apparently asked: what if we removed the roof? The result, Lamborghini says, is th
Here is a number worth sitting with: 3,300 pounds of downforce from a car that targets a curb weight of 3,140 pounds. At maximum aerodynamic load, the Zyrus Strada R³ could, in theory, drive upside down on a ceiling. It won’t, obviously. But the fact that a Norwegian tuning house is making that clai
A 47 horsepower bump on a car that already produces four figures might sound modest on paper, but the real story behind NOVITEC’s new Revuelto program is what that number represents: a tuner successfully extracting additional performance from one of the most complex powertrains Lamborghini has ever
Ferrari CEO Benedetto Vigna says the company consulted NASA and multiple medical centers to determine safe acceleration thresholds for its upcoming 1,000+ hp Luce EV, calling unchecked linear EV acceleration potentially “disturbing” to the human brain.
The Lamborghini Arena event will take place at Imola on May 9 and 10, 2026, and for the first time will host an official round of Lamborghini Super Trofeo Europe.
Mercedes-AMG has confirmed what spy photographers have been documenting for months: the next GT Black Series will serve as the homologation model for the company’s next-generation GT3 race car. That single sentence carries more competitive weight than any horsepower figure AMG could have released, b
Lamborghini’s motorsport talent system just produced its latest graduating class, and the results tell you everything about how Squadra Corse intends to build its racing future. Maximilian Paul and Mattia Michelotto have been promoted from the Young Professional Driver ranks to full factory driver s
The Temerario GT3 rolls onto the Sebring grid this weekend for its first competitive outing, and the person now responsible for making that car (and everything else Lamborghini races) a success is someone who
The Lamborghini Temerario GT3 makes its competitive debut at the 2026 12 Hours of Sebring, marking a fundamental shift in how Sant’Agata Bolognese approaches motorsport. According to Lamborghini, the Temerario GT3 is [the first racing vehicle designed and built entirely in-house by Squadra Corse](ht
