When the 2018 Tokyo Auto Show opened their doors the automotive world was in shock … Kato-san, owner of Liberty Walk, managed to create something so controversial that his previous wide body, low riding cars, were put to shame … Kato-son had the nerve to cut up a Lamborghini Miura, add fenders and slam her…
When approximately twenty Huracán Super Trofeos line up at Yas Marina Circuit on February 2-3, they will fire the starting gun on something far larger than a regional race weekend. The Abu Dhabi opener launches an 18-round global campaign stretching from the Persian Gulf to Laguna Seca by September,
When Lamborghini staged a reception during Milan Men’s Fashion Week in January 2018 to present the Collezione Automobili Lamborghini fall-winter 2018-19, the company made sure nobody confused it with a pop-up merch table. The venue, set in the exposition spaces of Via Tortona, a reliable magnet for
Lamborghini closed 2017 with 3,815 cars delivered worldwide, a 10 percent increase over the 3,457 units sold in 2016 and the company’s seventh consecutive annual sales record. Those numbers look modest by the brand’s current standards, but they represented a company that had nearly tripled its volum
The Lamborghini Museum in Sant’Agata Bolognese welcomed 100,000 visitors in 2017, a figure the company calls its best year on record. Turnover increased two-and-a-half times in just two years, a pace suggesting that the investment in refreshing the space and programming ambitious exhibitions paid of
If you think the Liberty Walk Aventador wide fender kit is already over the top … get ready for this one: the LB-Works Aventador Limited, just like the LB-Works Murciélago of which only 20 were be built, the Aventador Limited will be available only 30 times in Japan and 20 times worldwide at ¥5,940,000 or $59,400.00 respectively (in CFRP).…
A supercar company selling shoes to toddlers sounds like a punchline, but the December 2017 agreement between Collezione Automobili Lamborghini and Andrea Montelpare SpA tells a more calculated story. The resulting line, branded “Bumper for Collezione Automobili Lamborghini,” is scheduled to reach m
At the end of October 2017, seven young racing drivers arrived at Imola for what Lamborghini Squadra Corse calls its annual final evaluation. The format was deliberately clinical: individual sessions in a Huracán GT3, qualifying simulations on fresh tires, a chance to adjust the car’s setup, timed l
Lamborghini now sells moccasins. And a suede jacket. And a matched set of carbon fiber suitcases shaped to slot precisely into the Urus’s trunk. Rather than launch a sprawling merchandise catalog, the company chose three Italian luxury houses and built a tightly controlled capsule of bespoke accesso
On December 4, 2017, Lamborghini did something that would have seemed absurd a decade earlier. The company that built its mythology on mid-engine V10s and V12s stood behind a five-door SUV in Sant’Agata Bolognese and told the world it belonged in the family. The Urus was Lamborghini’s third model li
