Writes about grand tourers, luxury flagships, and the finer side of automotive life. Believes a great GT should be as comfortable crossing continents as it is crossing the speed limit.
Lamborghini occupied the Circuito do Estoril in Portugal for more than two weeks, staging a global driving launch that put the Temerario into the hands of nearly 100 journalists, dealers from 56 markets, and select existing owners. Over those 15 days, Temerario models, including Alleggerita lightwei
Lamborghini Polo Storico marked its tenth anniversary by doing something unusual for a heritage division: it invited a group of international guests into the workshop at Sant’Agata Bolognese and asked them to work. Not observe. Not sip espresso while technicians performed for the cameras. Participan
Eighteen months ago, Lamborghini could not have staged what it pulled off at the 2025 Goodwood Festival of Speed: a complete hybrid production lineup running the famous hill climb, bookended by the unveiling of a race car built entirely within its own factory walls. Chairman and CEO Stephan Winkelma
Lamborghini now fields an entirely hybrid super sports car range. The Revuelto, Urus SE, and Temerario collectively represent the first time a brand in this segment launched a fully hybrid super sports car range, and the company’s inaugural Sustainability Report, released on 25 June 2025, frames tha
When Lamborghini gathers its chairman, CTO, sales chief, design director, and aftersales head in a single room, the message is less about hospitality and more about strategic weight. That is exactly what happened on June 24 at Munich’s Hoch5 venue, where the brand’s second annual German showcase gav
Lamborghini’s first official showroom in Georgia opened its doors on 19 June 2025 at 129 Agmashenebeli Street in Tbilisi, and the car chosen to anchor the occasion tells you everything about how the company wants new markets to experience the brand. The Temerario, the twin-turbo V8 hybrid that compl
This was not a logo on a banner. It was a full-scale brand occupation of someone else’s turf.
A factory drag race video, published on May 16, 2025, puts Lamborghini’s new Temerario shoulder to shoulder with Ducati’s Panigale V4 on the main straight at Imola. The premise is simple enough: 920 CV of hybrid supercar versus 216 horsepower of MotoGP-derived superbike, two Italian machines from ne
Lamborghini’s entire commercial momentum now rests on two plug-in hybrid models, and the financial returns leave little room for debate. Q1 2025 turnover reached €895.2 million, a 29.6% jump over the same period last year, while operating income climbed 32.8% to €248.1 million. The company delivered
It was the debut of any automotive brand at DreamHack Dallas, which ran from May 23rd to 25th at the Kay Bailey Hutchison Convention Center. Organized by the ESL FACEIT Group, DreamHack is recognized as the world’s largest gaming lifestyle festival, featuring professional esports tournaments, LAN pa
