Writes about grand tourers, luxury flagships, and the finer side of automotive life. Believes a great GT should be as comfortable crossing continents as it is crossing the speed limit.
Lamborghini pulled the covers off the Temerario at Monterey Car Week 2024, and the headline number alone signals a clean break from everything that came before: 920 CV (907 horsepower) from an all-new twin-turbo V8 hybrid powertrain pairing a bespoke combustion engine with three electric motors. The
When every car on the grid is mechanically identical, the only variable left is the person behind the wheel. The Lamborghini Super Trofeo Europe proved that point twice over at the Nürburgring, where the second half of the 2024 season opened with a weekend that stripped two very different drivers do
On July 25, 2024, Lamborghini cut the ribbon on a new showroom in Bundang, South Korea, placing a white Urus SE at the center of the floor and roughly 100 guests around it. The facility, operated in partnership with Italia Automobili, sits near Pangyo Techno Valley, a district Lamborghini’s own mate
Automobili Lamborghini and Italian sportswear company Macron have formalized a partnership that puts Macron apparel on every Squadra Corse staff member working the pit lane, the timing stand, and the hospitality tent across three full seasons of competition. The deal covers Lamborghini’s Super Trofe
Lamborghini Super Trofeo Europe heads to Le Mans for round three of the 2024 season carrying an unusual weight of occasion. The weekend marks the Huracán Super Trofeo EVO2’s first appearance on the 24 Hours of Le Mans support bill, the championship’s 200th race, and a direct echo of the Diablo SV-R
Automobili Lamborghini and Lavazza, the Turin-based coffee company founded in 1895, formalized an exclusive partnership at Lamborghini’s headquarters in Sant’Agata Bolognese in June 2024. The deal places Lavazza coffee at Lamborghini events worldwide, inside the Automobili Lamborghini Museum, and in
Lamborghini’s 60th-anniversary celebration called Dreamaway does something most automakers would never risk: it scatters more than 100 commissioned artworks across the working headquarters in Sant’Agata Bolognese, placing paintings, sculptures, and photographs not in a sealed-off gallery wing but al
Lamborghini opened its 2024 esports season with a coordinated double move: the fifth edition of the Super Trofeo Esports championship and a dedicated TikTok channel called Lamborghini Next, both falling under the brand’s “The Real Race” umbrella. A sim racing season and a social media account are ro
Lamborghini chose to unveil its latest ultra-limited creation not at a motor show or a racetrack, but inside Segheria of Tanja Solci, a Milanese venue known for its restoration-as-art philosophy, during Italy’s most prestigious design gathering. Over 200 guests walked into a space where each of the
Lamborghini recently concluded its Esperienza Giro Oceania in Tasmania, a five-day owner driving tour that brought more than 40 Lamborghini owners from across the Oceania region together with a convoy of over 20 super sports cars and super SUVs. The route covered more than 600 kilometers of Tasmania
