Writes about grand tourers, luxury flagships, and the finer side of automotive life. Believes a great GT should be as comfortable crossing continents as it is crossing the speed limit.
Lamborghini’s Ad Personam customization program recently pulled back the curtain on five details the company says most buyers and enthusiasts overlook. The revelations range from the genuinely surprising, a transparent paint laced with actual diamond dust, to the quietly fascinating, a color psychol
Lamborghini confirmed two leadership changes that restructure how the company sells its cars and talks about them. Federico Foschini, a 22-year company veteran, takes the newly created title of Chief Marketing & Sales Officer, merging two departments that previously operated under separate leadershi
When Lamborghini Squadra Corse confirmed its eight factory drivers for the 2021 GT3 season in December 2020, the roster read less like a routine personnel update and more like a deliberate competitive recalibration. Three moves told the story: Mirko Bortolotti returns after a season racing with Audi
When Lamborghini’s motorsport division, Squadra Corse, and its in-house design studio, Centro Stile, set out to build the SC20, they did so for a single customer who sat in on the project from the earliest pen strokes. The result is a roofless, windshield-less V12 track weapon that also carries full
In late 2020, Automobili Lamborghini and Lady Gaga launched a charitable sweepstake that offered, as its grand prize, the actual Lamborghini Huracán EVO RWD from Gaga’s surrealist “911” music video. Running from November 5 to December 16 on the Omaze platform, the campaign required no purchase or do
No car in Lamborghini’s history absorbed as much corporate upheaval, engineering reinvention, and philosophical change as the Diablo. Across an 11-year production run, three different owners, and nine distinct variants, the model transformed from a rear-wheel-drive, power-steering-free V12 brute int
In November 2020, Lamborghini partnered with Master & Dynamic on headphones featuring Alcantara, the Italian luxury textile widely used in Lamborghini interiors. The partnership between Automobili Lamborghini and New York City-based premium audio brand Master & Dynamic produced a debut collection of
Most endurance racing championships come down to the final lap, the final hour, or at least the final race result. Lamborghini’s 2020 IMSA GTD Michelin Endurance Cup campaign refused to follow that script. Madison Snow, Bryan Sellers, and Corey Lewis, driving the #48 Paul Miller Racing Huracán GT3 E
Automobili Lamborghini launched the Huracán EVO Fluo Capsule for the 2021 model year with a proposition that sounds simple and proves anything but: five matte fluorescent exterior colors, each paired with matte black accents on the roof, front bumper, and side skirts, plus coordinated interior touch
Lamborghini says it became the first luxury super sports car manufacturer to open an official TikTok account, launching its @lamborghiniofficial profile at the end of October 2020. The stated objective is direct: reach Generation Z and Millennials where they already consume content, and do it before
