Four Eurofighters, Twenty Miuras, and a Renovated Museum: How Lamborghini Turned a 50th Anniversary into a Heritage Strategy
CEO Stefano Domenicali chose a single morning in June 2016 to inaugurate Lamborghini’s completely renovated headquarters museum and send twenty owner-driven Miuras on a 500-kilometer rally through Emilia, Liguria, and Tuscany. The sendoff was anything but understated. Four Eurofighter jets from the









