43 Miuras on the Fairway, a New SV on the Lawn
How Lamborghini turned Monterey Car Week into a heritage power play for the hybrid era
Forty-three Lamborghini Miuras lined the third fairway at Pebble Beach on August 16, 2026, forming what Lamborghini says is the largest assembly of the model ever staged anywhere in the world.
The Lamborghini Villa: showroom, social club, and brand immersion
Lamborghini displayed every current model in a residential-style hospitality compound surrounded by luxury partners including Roger Dubuis, Xerjoff, Sonus faber, and Wheels Up.
The record Miura field at Pebble Beach
The cars ranged across the full production spectrum, from early P400s to late SV examples, their colors reading like a Pantone chart of 1960s Italian optimism.
The Revuelto SV on the Concept Lawn at Pebble Beach
The SV badge denotes the most extreme, track-focused expression of a V12 platform, a lineage that traces through the Aventador SVJ and the Murciélago SV before it.
Ad Personam customization in the hybrid era
Lamborghini's Ad Personam program occupied a dedicated space within the Villa, featuring paint samples, leather swatches, rim options, brake caliper finishes, and interior materials for its now fully hybridized lineup.
Heritage spectacle meets hybrid substance
Lamborghini timed the Miura display to coincide with the global debut of the Revuelto SV and the U.S. debut of the Urus SE Performante, both revealed at The Quail, A Motorsports Gathering.
Miuras in motion at Monterey
Lamborghini wanted buyers, collectors, and media to see the car it describes as the world's first supercar in physical proximity to the company's fully hybridized present and absorb that continuity in a single glance.
The private Villa hospitality compound
The Lamborghini Villa functioned as equal parts showroom, social club, and brand immersion exercise, with the Revuelto SV in the central display position flanked by the Temerario and Urus SE Performante.
The template every supercar followed
The Miura's mid-engine layout and Marcello Gandini's bodywork established the architectural formula — engine behind the driver, two seats, extreme performance, dramatic styling — that persists in the Revuelto six decades later.
Revuelto SV global debut at Pebble Beach
The Revuelto SV debuted globally on August 14 at The Quail before taking a prominent position on the Concept Lawn at the Pebble Beach Concours d'Elegance.
Lamborghini leadership embedded in collector culture
Chairman and CEO Stephan Winkelmann and Director of Design Mitja Borkert returned as Honorary Judges for the Pebble Beach Concours d'Elegance, positioning Lamborghini's top executives as participants in the culture rather than vendors at the gate.
The Miura at sixty: a year-long campaign, not a single weekend
Lamborghini staged its most heritage-rich event of the year not to apologize for electrification but to claim it as the next chapter written by the same hand.