Why Lamborghini Coined ‘HPEV’ for the Revuelto, and What It Signals About the V12’s Future
Federico Foschini, Lamborghini’s Chief Marketing and Sales Officer, used a recent series of short films to articulate something more pointed than a typical product walkthrough. His subject: the Revuelto, the company’s first V12 plug-in hybrid, and the strategic reasoning that shaped it. The films po








