Writes about grand tourers, luxury flagships, and the finer side of automotive life. Believes a great GT should be as comfortable crossing continents as it is crossing the speed limit.
Lamborghini unveiled the Urus SE in 2024 and now frames it as the culmination of nearly fifty years of building SUVs no focus group would have predicted. Ferrari’s Purosangue arrived in 2022 as the brand’s first high-riding four-door. Porsche’s Cayenne earned its stripes over two decades. Lamborghin
Most cars that turn 60 exist only in museums, private collections, and the fading memories of concours regulars. The Lamborghini Miura occupies a different category entirely. For its 60th anniversary in 2026, Lamborghini is not simply staging the usual heritage retrospective. The company is drawing
Lamborghini officially opened the doors to its newest European showroom on June 11, choosing Knokke, a small Belgian coastal town on the North Sea that punches well above its weight in per-capita wealth and luxury brand density. Chairman and CEO Stephan Winkelmann and Chief Marketing and Sales Offic
Lamborghini staged its Arena weekend in Emilia Romagna, the region where both the company and DJ Marco “Benny” Benassi were born, and the Italian electronic artist headlined the event’s party night for a global crowd of owners and enthusiasts. The pairing was anything but accidental. Benassi, whose
From May 6 to 10, twenty Miura crews from Europe, America, and Asia drove over 500 kilometers across Piedmont, Liguria, Tuscany, and Emilia-Romagna in the 2026 Polo Storico Giro, Lamborghini’s annual heritage driving tour. The occasion was the 60th anniversary of the car that, by most credible accou
Forty Lamborghini owners worldwide hold a key that unlocks something no showroom sells: four weekends a year at Europe’s best circuits, in an 830 hp track-only hypercar they never have to maintain, transport, or even warm up. Now entering its sixth year, the Essenza SCV12 program runs on an “arrive
On 15 April 2026, Lamborghini arranged its current lineup across the cobblestone squares and medieval archways of its home region to mark National ‘Made in Italy’ Day. Revueltos and Urus SUVs stood framed against clock towers, palazzo facades, and the tricolore. The imagery was deliberate, and Lambo
Lamborghini is marking the 40th anniversary of the LM002, the angular, Countach-engined off-roader that debuted at the Brussels Motor Show in January 1986 and earned the nickname that still follows it: the “Rambo Lambo.” A dedicated installation opens June 9 at the Lamborghini Museum in Sant’Agata B
Lamborghini’s Fenomeno, the 29-unit few-off hypercar built on the Revuelto’s architecture, has earned the Red Dot: Best of the Best 2026 award in the Product Design category. The distinction is the jury’s highest tier, reserved for work the organization considers a new benchmark in quality, creativi
Automobili Lamborghini and Turin-based haute perfumer Xerjoff have unveiled an exclusive fragrance collection built around three scents: Avanguardia, Fierezza, and Perseveranza. Each name is drawn from values the two brands claim to share, and each bottle arrives dressed in colors pulled from Lambor
