Author · Older (31)

Lucia Romano

Writes about grand tourers, luxury flagships, and the finer side of automotive life. Believes a great GT should be as comfortable crossing continents as it is crossing the speed limit.

690 articles
Mar 14, 2019

How the Urus Turned Lamborghini Into a €1.4 Billion Company in a Single Year

For most of its 55-year existence, Lamborghini measured annual production in the low hundreds. Even after the Gallardo broadened the customer base in the mid-2000s, the company delivered just 2,530 cars in 2014. When the 2018 fiscal year closed at 5,750 units delivered worldwide, a 51% increase over

Jan 10, 2019

How the Urus Turned Lamborghini’s Biggest Gamble Into a 51% Sales Surge

Lamborghini delivered 5,750 cars worldwide in 2018, a 51% increase over 2017’s total of 3,815 units. The number that matters most within that figure: 1,761 Urus Super SUVs found customers in roughly six months of actual market availability, starting from the model’s July introduction. Strip the Urus