Writes about grand tourers, luxury flagships, and the finer side of automotive life. Believes a great GT should be as comfortable crossing continents as it is crossing the speed limit.
Before a single camera flash lit the Huracán LP 610-4 on a motor show stand, Lamborghini announced that 700 clients had already placed orders. The commitments came during a month-long private preview tour that brought VIP buyers face to face with the car in closed settings around the world, weeks ah
Lamborghini marked its 50th anniversary in 2013 the way the brand has always preferred: by letting the product do the talking. CEO Stephan Winkelmann reported 2,121 cars delivered worldwide, up from 2,083 the year prior, a 1.8 percent increase that carried outsized significance because it represente
Before anyone outside Sant’Agata’s inner circle could photograph the Lamborghini Huracán LP 610-4 on a Geneva show stand, Lamborghini planned to put the car in front of its most valuable clients first. Starting in January 2014, the company scheduled over 130 private preview events across more than 6
Lamborghini chose to debut the Veneno Roadster not at a motor show, not at a private track day, but on the flight deck of the Nave Cavour, a 240-meter Italian naval vessel docked at Abu Dhabi’s Mina Zayed port. The setting was deliberate in every respect. Guests, a curated mix of existing Lamborghin
Lamborghini chose to cap its year-long 50th-anniversary celebration not with another press conference in Europe, but with a three-day owner drive across the Dubai region, assembling roughly 70 cars from Middle Eastern clients between December 15 and 17, 2013. The centerpiece was the Aventador LP 700
Kevin Conway arrived at Auto Club Speedway in Fontana with the points title already sewn up. A former NASCAR Sprint Series Rookie-of-the-Year racing for Lamborghini Carolinas and Change Racing, Conway had spent the 2013 season proving that Lamborghini’s freshly planted North American racing flag cou
Lamborghini is once again spotlighting its 360-degree virtual tour of the company museum in Sant’Agata Bolognese, a digital experience that, according to independent reports, first went live around 2013 using Google Street View technology. To be clear: the virtual tour is not new. It has been sittin
By late 2013, Lamborghini operated 124 dealerships across 45 countries and had set a year-end target of 130. The strategy centered on enlargement, renewal, and reorganization of sales locations in Europe, a region that the company said accounted for roughly one third of total sales. Eastern Europe d
Andrea Amici did not win the 2013 Lamborghini Blancpain Super Trofeo European PRO-AM championship on pace alone. He won it because Cédric Leimer’s crew released their car from its mandatory pitstop a fraction too early, triggering a drive-through penalty that rewrote an entire season’s worth of resu
September 2013, Vallelunga. Rain hammered the Rome circuit hard enough to turn the penultimate round of the Campionato Italiano Gran Turismo into a survival exercise, and Autocarrozzeria Imperiale’s Gallardo LP560-4, wearing the #63, cut through it all to deliver Lamborghini its maiden victory of th
