Writes about grand tourers, luxury flagships, and the finer side of automotive life. Believes a great GT should be as comfortable crossing continents as it is crossing the speed limit.
Automobili Lamborghini earned the Top Employer Italy 2018 certification for the fifth consecutive year, a recognition bestowed annually by the Top Employers Institute on companies demonstrating excellent workplace environments and advanced human resource management. On its own, a workplace award wou
When Lamborghini chose the opening of its new Paris showroom to stage the French premiere of the Urus, the pairing told you everything about where Sant’Agata Bolognese was heading. A brand built on low, mid-engined supercars placed a bright yellow SUV under the lights of a flagship retail launch, an
When the Lamborghini Terzo Millennio appeared at the 33rd Festival Automobile International in Paris from January 31 to February 4, 2018, it carried a question that no amount of carbon fiber and supercapacitor research could answer on its own: can a Lamborghini still feel like a Lamborghini without
Grasser Racing Team’s Lamborghini Huracán GT3 crossed the finish line first in the GTD category at the 24 Hours of Daytona, handing the brand from Sant’Agata Bolognese its inaugural victory at one of the world’s most demanding endurance races. The Austrian squad, already proven as winners of the 201
When approximately twenty Huracán Super Trofeos line up at Yas Marina Circuit on February 2-3, they will fire the starting gun on something far larger than a regional race weekend. The Abu Dhabi opener launches an 18-round global campaign stretching from the Persian Gulf to Laguna Seca by September,
When Lamborghini staged a reception during Milan Men’s Fashion Week in January 2018 to present the Collezione Automobili Lamborghini fall-winter 2018-19, the company made sure nobody confused it with a pop-up merch table. The venue, set in the exposition spaces of Via Tortona, a reliable magnet for
The Lamborghini Museum in Sant’Agata Bolognese welcomed 100,000 visitors in 2017, a figure the company calls its best year on record. Turnover increased two-and-a-half times in just two years, a pace suggesting that the investment in refreshing the space and programming ambitious exhibitions paid of
A supercar company selling shoes to toddlers sounds like a punchline, but the December 2017 agreement between Collezione Automobili Lamborghini and Andrea Montelpare SpA tells a more calculated story. The resulting line, branded “Bumper for Collezione Automobili Lamborghini,” is scheduled to reach m
Lamborghini now sells moccasins. And a suede jacket. And a matched set of carbon fiber suitcases shaped to slot precisely into the Urus’s trunk. Rather than launch a sprawling merchandise catalog, the company chose three Italian luxury houses and built a tightly controlled capsule of bespoke accesso
On December 4, 2017, Lamborghini did something that would have seemed absurd a decade earlier. The company that built its mythology on mid-engine V10s and V12s stood behind a five-door SUV in Sant’Agata Bolognese and told the world it belonged in the family. The Urus was Lamborghini’s third model li
