Back in 2001, when the Museo Lamborghini first opened the doors at the Automobili Lamborghini SpA headquarters in Sant'Agata Bologna I was able to visit it during the introduction of the Murciélago in September 2001, I was extremely impressed to say the least ... just about every Lamborghini was shown, at that time even the 350 GTV was on display.
It would take me 12 years to return to the Museo Lamborghini for the second time, in early 2013 a friend and I admired an almost totally different collection ... over the years many Lamborghini were added, but unfortunately also several were removed, some returned to their owner as they were on loan, others were put in storage to be able to show different models ... a third visit in mid 2015 again had some cars replaced ... unfortunately I missed the Urus and the Asterion during my visits.
On a continuing quest to improve the visitor's experience, Automobili Lamborghini SpA decided it was time for a serious modernization of the Museo Lamborghini after 15 years ... on June 9. 2016 Stefano Domenicali (CEO of Automobili Lamborghini SpA) inaugurated a completely new museum on the factory grounds in Sant'Agata.
A serious update was executed in the shortest possible time to avoid disruption of the regular visits to the museum, ETT Solutions, a specialized company managed by Antonio Ghini was able to create a visually stunning experience for the every increasing number of visitors to the official Museo Lamborghini.
By using light tinted floors combined with a dark painted ceiling and grey walls the numerous interactive panels draw your attention while the brightly shaded Lamborghini on display stand out even better now ... when you enter the museum the howling engine sound of the Aventador and the Huracán greet you ... making sure you are ready to enter the world of Lamborghini ... starting with the bright red 350GT, the first production car built by the late Ferruccio Lamborghini, who would be celebrating his 100th birthday this year if he would still be with us ... instead Automobili Lamborghini SpA is celebrating his anniversary with the Centenario LP770-4.
On the ground floor of the Museo Lamborghini we can admire masterpieces like the legendary Miura, even the one of a kind Miura Roadster is currently on display ... remember that car was valued at US$ 10,000,000 a few months ago. A Diablo four-wheel drive is shown together with the P140 concept on an aluminum chassis and naturally the Sesto Elemento made completely from lightweight carbon fiber ... the Asterion showcases the first Lamborghini with a hybrid drivetrain.
The past is shown in the form of the massive LM002 off-road Lamborghini, powered by a big V12 derived from the Countach initially ... next to it the future is shown ... the Urus Concept, a model that will go into production in a few years, in 2018 to be exact, as the third model in the lineup from Lamborghini.
A really interesting timeline is shown on a wall in the new Museo Lamborghini, a total of four large display will show the different models made in Sant'Agata over the years, cars like the Miura and the Sesto Elemento will pass as a slideshow for visitors to learn the history of some of the most legendary exotic cars ever made.
The first floor of the Museo Lamborghini will have an overview of all the main Lamborghini models, from the 400 GT 2+2 to the current Aventador, but on one side of the Museo you can admire the special race prepared Bulls in their pit lane, from the Diablo GT over the Gallardo and Huracán Super Trofeo to some of the classic Formula One cars powered by a Lamborghini V12 engine. Visitors can even get onto a real life podium and have their photograph taken ... as Super Trofeo Champion!
Right now a section of the top floor is dedicated to the 50th Anniversary of the Lamborghini Miura, but that might be changed in the future to display other Raging Bulls ... if you would like to visit this new Museo Lamborghini you'll have to keep these opening hours in mind: from 10:00 in the morning to 17:00 in the evening from Monday through Saturday, but you might want to take a look at the official website for the Museo Lamborghini for more details.