Lamborghini unveils the new Gallardo LP 570-4 Super Trofeo 2013
Automobili Lamborghini's President & CEO outlines 2013 plan for a thriving series
Stephan Winkelmann, Automobili Lamborghini’s President and CEO set out a bold vision for the ultimate one make series Lamborghini Blancpain Super Trofeo at the final round of the European series in Los Arcos, Navarra.
Flanked by the company's Research & Development Director and Head of Lamborghini Motorsport, Maurizio Reggiani, the pair outlined how the series has significantly expanded its grid, inaugurated a successful championship in Asia, provided a fertile environment for guest and VIP immersion in the Lamborghini brand, and had built a significant following through traditional and burgeoning social media. The Lamborghini executives were joined by Alain Delamuraz, Vice President and Head of Marketing, Blancpain, the series' principal sponsor.
While summarizing the successes Super Trofeo had recorded over the past twelve months, the press conference in the Atalaya Centre at the Navarra race circuit provided the stage to unveil the series' 2013 race car, the new Gallardo LP 570-4 Super Trofeo.
The 2013 Gallardo
As outlined by Maurizio Reggiani, the 2013 Gallardo is based on the proven chassis and mechanical platform of its predecessor, but takes a significant step forward following extensive aerodynamic re-profiling of the surface geometries and the addition of adjustable aerodynamic devices, including an all-new ten-position rear wing.
The net benefit of this significant aerodynamic upgrade is 120% improvement in aerodynamic efficiency over the Gallardo's 2012 model. With re-modelling of brake ducts, the new Gallardo LP 570-4 Super Trofeo achieves a 50% improvement in thermal performance with improved front brake cooling, while better balance and dynamic performance is achieved by increasing downforce by 128kg in low downforce set up and 160kg in high downforce trim.
While the racing technology advances, Mr Reggiani emphasises that the Gallardo provides an efficient and cost-effective platform for customer racing. "We have taken a significant step forward with the aerodynamic performance of the new Gallardo LP 570-4 Super Trofeo, but still the car stays true to our core principles. We believe that it is important to evolve the car, while ensuring Super Trofeo remains an attractive series in which to compete."
Europe in retrospect
As Automobili Lamborghini looks to 2013 - its 50th anniversary year - Super Trofeo has grown into one of the company's foremost platforms for communicating its brand heritage. Having set out in 2009, the 2012 season has seen up to 20 cars contesting races at the best European tracks, featuring drivers from ten different nations and providing a level playing field in which no less than eight teams have shared the honours of claiming a pole position this season. 2,500 guests have been entertained in driving academies, passenger laps and parades or enjoyed the sumptuous and unique hospitality environment of the Lamborghini Village. With 129 million households across Europe following the action courtesy of Eurosport - including the appearance of guests from Valentino Rossi to Adrian Newey and 70,000 fans following Super Trofeo through social media channels, 2012 marked the waypoint to extend the formula to other markets.
Super Trofeo heads to Asia
Along with valued partner, Blancpain, Lamborghini launched the Asian Super Trofeo in 2012, and four of the six races this season have taken place. The results in only its first season have been truly remarkable, with 480 media attending races from key markets including Japan, China, Malaysia, Thailand, Singapore, Hong Kong and India, and more than 2,200 guests entertained in the Asian expression of the Lamborghini Village.
The huge engagement of Lamborghini customers, press and the public alike has been remarkable, delivering for instance over 6 million page views of a dedicated Super Trofeo page on sina.com in the heart of the expanding Chinese market and regular highlights on CCTV reaching 560 million households.
Alain Delamuraz, Vice President and Head of Marketing, Blancpain said, "The union between Blancpain and Automobili Lamborghini is one founded upon the shared values of precision, accuracy and technical excellence. The Lamborghini Blancpain Super Trofeo is the manifestation of these shared values, a series that grows and improves every year. I am delighted that 2013 will take the series further than ever before in the continuing pursuit of excellence."
All participants who have participated in the 2012 Lamborghini Blancpain Super Trofeo European series will be offered the opportunity to attend a two day official test prior to the start of the 2013 Championship. The test will take place on the 19th and 20th of March, 2013, in Vallelunga, Italy.
Stephan Winkelmann confirmed that Automobili Lamborghini are planning to expand the Super Trofeo series into other markets, such as the USA.
The wider motorsport picture
The Lamborghini Blancpain Super Trofeo series in Europe and Asia form a critical staging post in Lamborghini’s motorsport strategy which connects the Lamborghini Academy to GT3. And while Trofeo goes from strength to strength, so too has 2012 delivered impressive results in senior motorsport.
Drawing the review of 2012 and the exciting plans for 2013 to a close, Stephan Winkelmann said, "Motorsport is at the essence of what Lamborghini stands for, and the great affinity for our marque deserves to be represented though racing to deliver the emotional engagement that really connects the spirit that exists in every one of our cars, whether created for the road or the track."
He concluded, "We are delighted that the Lamborghini Blancpain Super Trofeo has been such a success in Europe and Asia. We would like to thank our partners at Blancpain, our many customers who race with us and the media and the public that give us enormous support. In return, we will strive to improve the car, the series and all of the essential ingredients that will underline our future success."
The LamboCARS.com article written by Mark Smeyers on New Gallardo LP570-4 Super Trofeo ...